JOB TITLE/ROLE | Brand Ambassador for Imported Liquor |
JOB TYPE | Full-time |
EXPERIENCE | 5 to 10 years |
WORKING LOCATION | Mumbai |
SALARY | (10 to 20% hike on the same salary) or negotiable |
Rad Elan is a leading liquor brands and distribution company dedicated to delivering exceptional experiences through our premium selection of spirits, wines, and beers. We take pride in our commitment to quality, innovation, and customer satisfaction. As we expand our presence, we are seeking a passionate and charismatic Brand Ambassador to represent our portfolio and elevate our brand image.
Position Overview:
We are looking for a dynamic Brand Ambassador who will play a pivotal role in building brand awareness, fostering connections with consumers, and driving engagement for our diverse range of liquor brands. The ideal candidate will have a deep appreciation for the world of spirits, excellent communication skills, and the ability to create memorable experiences that resonate with our target audience.
Duties and responsibilities
- Serve as the face of our liquor brands, including the various types of spirits, their ingredients, production processes, and unique features and values compellingly and authentically.
- Plan, execute, and represent our brands at various industry events, parties, trade shows, gatherings and promotional activities. Engage with customers, distributors, retailers, and media to increase the brand’s presence in relevant circles.
- Build strong relationships with key stakeholders, including distributors, bar managers, restaurant owners, consumers, and influencers in the hospitality industry to enhance brand visibility and sales.
- Stay informed about the unique qualities of our liquor brands, providing accurate and engaging information to consumers and stakeholders.
- Gather feedback from consumers and market trends to provide valuable insights to the marketing and sales teams.
- Work closely with the marketing and sales teams to align brand strategies and ensure a cohesive brand presence.
- Leverage social media platforms to share brand-related content, engage with followers, and create a buzz around the brand. Maintain an active online presence that aligns with the brand’s image.
- Create compelling content, such as blog posts, videos, and social media posts, that highlights the brand’s story, values, and products. Collaborate with marketing teams to align content with brand messaging.
- Organize training sessions and workshops for sales teams, distributors, and retail staff to ensure they are well-informed about the brand’s products and can effectively communicate their value to customers.
- Keep up-to-date with industry trends, competitor activities, and consumer preferences to help the brand remain competitive and relevant in the market.
Qualifications/Knowledge, Necessary Skill, Experience, and abilities requirement
- Graduate/Post Graduate or equivalent (IIHM) will be preferred.
- WSET or equivalent certificate required. (Strongly recommend)
- Passion for the liquor industry and a genuine enthusiasm for our brands.
- Previous experience as a Brand Ambassador or a related role is preferred.
- Excellent communication and presentation skills.
- Strong networking abilities and a natural flair for building relationships.
- Ability to work flexible hours, including evenings and weekends for events.
- Social media savvy with a creative mindset for content creation.
- Understanding of local and international liquor regulations.
- Flexibility to travel and work irregular hours as required.
- Strong knowledge of various alcoholic beverages, especially different types of liquor and their characteristics.
If you are a passionate individual with a flair for storytelling and a love for the world of spirits, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter expressing your enthusiasm and suitability for the role to hr1@radelan.in or whatsapp 9582945373