Area Sales Head (ON-Trade & OFF-Trade) Location: Kolkata, West Bengal, Karnataka and Jharkhand

Job title:  Area Sales Head (ON-Trade & OFF-Trade)

Location: Kolkata, West Bengal, Karnataka and Jharkhand

Industry: Liquor / Alcoholic Beverages

Employment Type: Full-time

Job Summary:

We are seeking a results-driven and experienced Area Sales Head to lead and grow our ON-Trade and OFF-Trade liquor sales across the West Bengal, Kolkata, Karnataka and Jharkhand. The ideal candidate will have strong knowledge of the liquor/alcoholic beverage industry, excellent distributor and trade management skills, and a deep understanding of both urban and semi-urban retail dynamics. This role requires strategic planning, people management, strong networking, and consistent market execution to drive volume, visibility, and profitability.

Key Responsibilities:

• Develop and execute region-specific ON-Trade and OFF-Trade sales strategies aligned with company goals.
• Achieve monthly, quarterly, and annual volume and revenue
• Identify growth opportunities across key cities and towns and implement market penetration
• Manage key accounts, premium outlets, modern trade, retail chains, and traditional trade channels.
• Establish and maintain strong distributor networks and
• Oversee pricing, schemes, and margins across both
• Coordinate with trade partners to ensure timely order processing, delivery, and
• Ensure smooth and compliant onboarding and functioning of ON-Trade partners like bars, restaurants, lounges, hotels, and clubs.
• Monitor and drive in-market execution including merchandising, visibility, and point-of- sale material (POSM) deployment.
• Conduct regular market visits to assess execution, customer feedback, and competitor
• Lead trade promotional activities, brand activations, and customer engagement
• Recruit, train, and manage sales executives, promoters, and field
• Set KPIs, track performance, and implement performance improvement
• Foster a culture of accountability, collaboration, and continuous
• Provide accurate and timely sales reports, forecasts, and market
• Ensure adherence to legal, licensing, and compliance requirements in each
• Coordinate with logistics, finance, and marketing teams for seamless

Key Requirements:

• Education: Bachelor’s Degree (MBA in Sales/Marketing preferred)
• Experience: 7–15 years in the liquor industry or FMCG beverage sector, with at least 3 years in a regional/area sales leadership role.
• Geographical Knowledge: Deep understanding of regional markets in North East, West Bengal, Bangalore, and Odisha.
• Channel Expertise: Proven experience in managing ON-Trade and OFF-Trade
• Strong distributor and trade network in the assigned
• Excellent negotiation, interpersonal, and communication
• Willingness to travel extensively across assigned

Why Join Us?

• Competitive Salary & Benefits
• Growth & Career Development
• Exciting Industry Exposure
• Supportive Work Environment
• Job Stability
• Rewards and Recognition

Interested and qualified candidates are invited to submit their resume at hr1@radelan.in or whatsapp 9582945373